B2B Bounce Rate Benchmarks
Published bounce-rate limits and cold-email averages, with sources. Nobody publishes a reliable split by industry for sales email.
Above SES's advised 2%. Verify the list before the next send.
| Amazon SESadvises staying below 2%, reviews accounts at 5% and may pause sending at 10% | 2% |
| Hunteraverage bounce rate across 31 million cold emails sent by its users in 2025 | 3.6% |
| Woodpeckercampaigns under 2% bounce had a 1.6% median reply rate, against 1.0% for campaigns over 20% | under 2% |
You know the benchmark. Now see your own number.
Benchmarks are averages across other people's email. Outsolvi shows yours, with every open graded so Apple Mail pre-fetches and security scanners don't inflate it. From $7/user/mo billed yearly, 14-day free trial.
See your numberCompares your bounce rate with Amazon SES's published thresholds and with Hunter's and Woodpecker's cold-email data for 2025. SES advises below 2 percent, reviews accounts at 5 and may pause sending at 10, and Hunter's users averaged 3.6 percent.
After bulk sends to evaluate bounce-rate health against industry baseline.
FAQ
Why is my bounce rate higher than the benchmark?+
Usually the list. Old lists, scraped lists and unverified addresses bounce most, and contact data goes stale as people change jobs. Verify the list before the next send.
Is there a bounce benchmark by industry?+
Not a reliable one for sales email. The per-industry tables that exist come from marketing platforms measuring their customers' newsletters, and the fullest is from 2023. We left them out rather than pass them off as sales benchmarks.
Keep going
Articles, glossary entries, and other tools on the same topic.
Nate built Outsolvi after watching every email-tracking tool he had ever used lie to him about opens. Outsolvi grades every open as a person or a machine, in Outlook and Gmail, so the number on the dashboard is one a rep can actually act on.
We update these pages when the underlying mechanics change. new mailbox-provider rules, new tracker behavior, new measurement gaps. The dates above are real revisions, not auto-touches.