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Email Spam Trigger Words Reference

Categorized reference of spam trigger words (free, urgent, etc.) and patterns (ALL CAPS, emoji density, $$$) that increase spam scoring.

Money
freecashearn moneyno cost100% freeno fees$$$money back
Urgency
urgentact nowlimited timetoday onlyexpiresfinal noticedon't miss
Pressure
click hereclick belowsubscribeorder nowbuy now
Spam classics
winnercongratulationsyou wonselectedguaranteerisk freeno risklifetime
Caps signals
IMPORTANTMUST READURGENTREAD THIS
What it does

Searchable list of trigger words by category. Includes mitigation strategies for unavoidable cases (e.g., legitimate use of 'free trial').

When to use

Writing cold email subject lines and bodies. Auditing existing campaigns for spam risk.

FAQ

Will using one trigger word send me to spam?+

No. Modern spam filters use ML on patterns, not keyword blocklists. One 'free' won't trigger spam. Three or four together with ALL CAPS will.

You know the rule. See where you sit against it.

Reference pages tell you the benchmark. Outsolvi tells you whether your team is above or below it — per-rep, per-deal, per-week — and which behavior changes move the number. From $7/user/mo yearly.

See your number
Nate SummersCo-Founder, Outsolvi

Nate built Outsolvi after watching every email-tracking tool he had ever used lie to him about opens. Outsolvi runs Tier 1 to 5 confidence scoring on every open, native in Outlook and Gmail, so the number on the dashboard is one a rep can actually act on.

Last reviewed May 25, 2026Editorially independent

We update these pages when the underlying mechanics change — new mailbox-provider rules, new tracker behavior, new measurement gaps. The dates above are real revisions, not auto-touches.