B2B Reply Rate Benchmarks
Published cold-email reply rates, each from the vendor's own data, with what each one measures.
| Belkinsof cold emails sent got a reply: 7.5 million emails in 2025, auto-replies left out | 0.45% | you're at or above |
| Woodpeckermedian reply rate across 56,614 campaigns in the last 90 days of 2025 | 1.5% | you're at or above |
| Instantlyaverage reply rate across its users' campaigns in 2025, counting replies to follow-ups | 3.43% | you're below |
| Hunteraverage reply rate per cold sequence: 31 million emails sent by Hunter users in 2025 | 4.5% | you're below |
| Hunter, sales outreach sequencesaverage reply rate for this use case, same 2025 data | 3% | you're below |
You know the benchmark. Now see your own number.
Benchmarks are averages across other people's email. Outsolvi shows yours, with every open graded so Apple Mail pre-fetches and security scanners don't inflate it. From $7/user/mo billed yearly, 14-day free trial.
See your numberCompares your cold reply rate with the published figures from Belkins, Woodpecker, Instantly and Hunter, and with Hunter's figure for what your emails are for. Belkins reports 0.45 percent of sends, Woodpecker a 1.5 percent median, Instantly a 3.43 percent average and Hunter 4.5 percent.
When evaluating whether your reply rate is healthy. Setting team targets at quota-setting time. Diagnosing underperformance.
FAQ
Where do these benchmarks come from?+
From each vendor's own report, linked in the tool. They're platform data, counted differently: Belkins divides replies by emails sent and leaves auto-replies out, Woodpecker gives a median across campaigns, and Instantly counts replies to follow-ups. None of them come from Outsolvi customers' email.
Is there a reply-rate benchmark by industry?+
Belkins is the only vendor that splits cold reply rates by industry. In its 2025 data, food and beverage led at 3.47 percent; construction, financial services, healthcare and legal services sat between 0.56 and 0.60 percent; banking and insurance were lowest.
Keep going
Articles, glossary entries, and other tools on the same topic.
Nate built Outsolvi after watching every email-tracking tool he had ever used lie to him about opens. Outsolvi grades every open as a person or a machine, in Outlook and Gmail, so the number on the dashboard is one a rep can actually act on.
We update these pages when the underlying mechanics change. new mailbox-provider rules, new tracker behavior, new measurement gaps. The dates above are real revisions, not auto-touches.