B2B Open Rate Benchmarks
Two-tier open-rate benchmarks: raw pixel-load rates (what most trackers report) and confidence-scored real-read rates (what's actually happening). Differ by 20-40 percentage points typically.
| Typical reported (raw) | ~65% |
| − Apple MPP pre-fetches | −30pp |
| − Corporate scanners | −10pp |
| Real human-read rate | ~25% |
Interactive table filtered by industry. Shows the raw open rate, the typical MPP+scanner inflation, and the resulting confidence-scored real-read rate.
Understanding why your reported open rate doesn't match your reply rate. Comparing against industry baselines.
FAQ
Should I optimise for raw or confidence-scored open rate?+
Neither, in 2026. Optimise for reply rate. Open rate (even confidence-scored) is a secondary signal because reply is the unambiguous human-engagement indicator.
Keep going
Articles, glossary entries, and other tools on the same topic.
You know the rule. See where you sit against it.
Reference pages tell you the benchmark. Outsolvi tells you whether your team is above or below it — per-rep, per-deal, per-week — and which behavior changes move the number. From $7/user/mo yearly.
See your numberNate built Outsolvi after watching every email-tracking tool he had ever used lie to him about opens. Outsolvi runs Tier 1 to 5 confidence scoring on every open, native in Outlook and Gmail, so the number on the dashboard is one a rep can actually act on.
We update these pages when the underlying mechanics change — new mailbox-provider rules, new tracker behavior, new measurement gaps. The dates above are real revisions, not auto-touches.