B2B Open Rate Benchmarks
Two-tier open-rate benchmarks: raw pixel-load rates (what most trackers report) and confidence-scored real-read rates (what's actually happening). Differ by 20-40 percentage points typically.
| Typical reported (raw) | ~65% |
| − Apple MPP pre-fetches | −30pp |
| − Corporate scanners | −10pp |
| Real human-read rate | ~25% |
You know the rule. See where you sit against it.
Reference pages tell you the benchmark. Outsolvi tells you whether your team is above or below it. per-rep, per-deal, per-week. and which behavior changes move the number. From $7/user/mo yearly.
See your numberInteractive table filtered by industry. Shows the raw open rate, the typical MPP+scanner inflation, and the resulting confidence-scored real-read rate.
Understanding why your reported open rate doesn't match your reply rate. Comparing against industry baselines.
FAQ
Should I optimise for raw or confidence-scored open rate?+
Neither, in 2026. Optimise for reply rate. Open rate (even confidence-scored) is a secondary signal because reply is the unambiguous human-engagement indicator.
Keep going
Articles, glossary entries, and other tools on the same topic.
Nate built Outsolvi after watching every email-tracking tool he had ever used lie to him about opens. Outsolvi runs Tier 1 to 5 confidence scoring on every open, native in Outlook and Gmail, so the number on the dashboard is one a rep can actually act on.
We update these pages when the underlying mechanics change. new mailbox-provider rules, new tracker behavior, new measurement gaps. The dates above are real revisions, not auto-touches.