B2B Open Rate Benchmarks
Brevo's 2025 open rates by industry, shown two ways: counting Apple Mail Privacy Protection opens, and leaving them out.
| Counting Apple Mail Privacy Protection opens | 33.87% |
| Leaving them out | 20.73% |
| Difference | 13.14 points |
You know the benchmark. Now see your own number.
Benchmarks are averages across other people's email. Outsolvi shows yours, with every open graded so Apple Mail pre-fetches and security scanners don't inflate it. From $7/user/mo billed yearly, 14-day free trial.
See your numberPick an industry to see Brevo's average open rate with and without Apple MPP opens, and the gap between them.
Understanding why your reported open rate doesn't match your reply rate. Comparing against industry baselines.
FAQ
Should I optimise for raw or confidence-scored open rate?+
Neither, in 2026. Optimise for reply rate. Open rate (even confidence-scored) is a secondary signal because reply is the unambiguous human-engagement indicator.
Are these sales email benchmarks?+
No. They're Brevo's figures for marketing email sent by its customers in 2025. One-to-one sales email behaves differently, and security scanners aren't separated out in either figure.
Keep going
Articles, glossary entries, and other tools on the same topic.
Nate built Outsolvi after watching every email-tracking tool he had ever used lie to him about opens. Outsolvi grades every open as a person or a machine, in Outlook and Gmail, so the number on the dashboard is one a rep can actually act on.
We update these pages when the underlying mechanics change. new mailbox-provider rules, new tracker behavior, new measurement gaps. The dates above are real revisions, not auto-touches.