Email Click-Through Rate Calculator
Computes CTR (clicks ÷ delivered) and CTOR (clicks ÷ opens). Surfaces which metric to focus on.
Standard email metric math. CTOR is more diagnostic of content quality; CTR conflates content with deliverability.
After campaigns. Comparing campaign-to-campaign performance. Diagnosing whether content or list quality is the issue.
FAQ
What's a good CTOR?+
B2B: 8-15% is healthy. Above 20% is exceptional. Below 5% suggests content-message mismatch.
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Articles, glossary entries, and other tools on the same topic.
You ran the math. Outsolvi makes it real.
Calculators tell you what the number should be. Outsolvi tells you what your number actually is — confidence-scored opens, real reply sentiment, live deal-level signal across Outlook and Gmail. From $7/user/mo yearly, 14-day free trial.
See it on your own inboxNate built Outsolvi after watching every email-tracking tool he had ever used lie to him about opens. Outsolvi runs Tier 1 to 5 confidence scoring on every open, native in Outlook and Gmail, so the number on the dashboard is one a rep can actually act on.
We update these pages when the underlying mechanics change — new mailbox-provider rules, new tracker behavior, new measurement gaps. The dates above are real revisions, not auto-touches.