Email Click-Through Rate Calculator
Computes CTR (clicks ÷ delivered) and CTOR (clicks ÷ opens). Surfaces which metric to focus on.
You ran the numbers. Now see your real ones.
A calculator works from the figures you type in. Outsolvi measures them on the email you actually send, and grades every open so Apple Mail pre-fetches and security scanners don't inflate the count. Outlook and Gmail, from $7/user/mo billed yearly, 14-day free trial.
See it on your own inboxStandard email metric math. CTOR is more diagnostic of content quality; CTR conflates content with deliverability.
After campaigns. Comparing campaign-to-campaign performance. Diagnosing whether content or list quality is the issue.
FAQ
What's a good CTOR?+
B2B: 8-15% is healthy. Above 20% is exceptional. Below 5% suggests content-message mismatch.
Keep going
Articles, glossary entries, and other tools on the same topic.
Nate built Outsolvi after watching every email-tracking tool he had ever used lie to him about opens. Outsolvi grades every open as a person or a machine, in Outlook and Gmail, so the number on the dashboard is one a rep can actually act on.
We update these pages when the underlying mechanics change. new mailbox-provider rules, new tracker behavior, new measurement gaps. The dates above are real revisions, not auto-touches.